Alfie Bown on Pokemon Go

Jul 26th, 2016 | By | Category: Articles

Zero Books' own Alfie Bown has written up a critique of Pokemon Go for the publication ROAR:

Google’s lemmings: Pokémon go where Silicon Valley says

13782259_500518030141895_5353207882843316217_nIn 2010, Google started up what is now a very important subsidiary, Niantic Inc. Google starts up a lot of companies each year and acquires a great many more, so there is nothing special in this. What is important is that whilst most of us see Google’s acquisition of every “start-up” and endless development of “subsidiary” companies with different names as simply an attempt to completely monopolize the market, the case of Niantic shows us that there is more to the extent of Google’s power.

Six years on from its inception with the launch of its biggest game yet, Pokémon Go, Niantic has hit the headlines and people are finally paying attention to the company, with some apparent leftists even claiming we ought to boycott Pokémon Go. In fact, Niantic have been working on mobile phone psychology and social organization for several years. An analysis of the company’s two big games, Ingress and Pokémon Go, shows us some important truths about the world we are living in, about corporate control and about the ability of our mobile phones to organize our desires.

Read More at ROAR

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